It’s Clobberin’ Time! Disney Acquires Marvel for $4 Billion

September 9, 2009

http://www.newsarama.com/comics/090831-marvel-disney-ten-questions.html

Well, it’s happened. The single biggest piece of comic news we’re going to see this year: Disney has purchased Marvel Comics to the tune of $4 billion in cash and stocks. What does this mean for your friendly neighborhood comic shop? It’s not exactly clear yet, but its safe to assume that the comics are going to be taking advantage of Disney’s expertise at marketing and distribution, while Disney will in turn take advantage of the rising popularity of comics in order to promote its existing brands. Best case scenario: Pixar making movies based on Marvel characters; worst case scenario: The Incredible Hulk vs. Hannah Montana. Read more at Newsarama, and tell us what you think of this sea change.



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